New MTV Musical - "The American Mall"

LOVE AND DREAMS ARE NOT FOR SALE
MTV PRESENTS A BLOCKBUSTER EVENT FOR EXCLUSIVE PREMIERE
OF NEW MOVIE MUSICAL “THE AMERICAN MALL”
ON MONDAY, AUGUST 11 AT 9:00 P.M. ET/PT

“The American Mall” DVD and Soundtrack Available Tuesday, August 12 Virtual Screening Party Only at VMTV.com and Bonus Content Offered at TheAmericanMall.com Movie to Air on MTV Tr3s with Spanish Subtitles on Tuesday, August 12

MTV creates a blockbuster multi-platform event surrounding the exclusive premiere of “The American Mall” on Monday, August 11 at 9:00 p.m. ET/PT. The movie musical, from the executive producers of “High School Musical,” unleashes the ultimate mall experience with the DVD and soundtrack release on Tuesday, August 12, an exclusive virtual screening party, a dedicated site for all things “The American Mall” and bonus features offered on MTV On Demand. In addition, MTV Tr3s will air a simulcast with MTV on Tuesday, August 12 at 6:00 p.m. ET/PT.

For die-hard fans who want to “get their rock on” by learning the dance steps and singing the music, “The American Mall” DVD and soundtrack will be available in stores on Tuesday, August 12 – the day following the premiere on MTV. Distributed by Paramount Home Entertainment, the DVD will offer special features such as an extended edition, deleted scenes, music videos – including a special number by the Janitors – and dance instructional with choreographer Bonnie Story for two musical numbers. “The American Mall” soundtrack is a MTV release and features 10 songs as heard in the movie and is distributed by RED Marketing/Distribution.
MTV On Demand offers viewers “The American Mall” bonus content, including music videos, instructional dance pieces and a blooper reel.

Beginning August 5, MTV launches Virtual The American Mall at www.vmtv.com and transports viewers directly to “The American Mall” 3-D venue where they will meet the cast, attend various events and receive special edition giveaways. Fans will have the opportunity to attend a virtual screening party on August 20 and sing their favorite songs from the movie at the virtual karaoke party on August 22.

The official website for “The American Mall” is the go-to destination for music, behind-the-scenes footage and photos. Viewers will feel like they are on the actual set and a member of the crew by accessing personal video diaries created by the stars of the movie. In addition, Autumn Reeser, who plays the mall owner’s daughter, gives a private tour of the shopping mall where the movie was filmed. A community for mall-aholics allows fans to share their own mall experiences from first date to favorite/least favorite store to best mall food court, plus blog about the upcoming movie.

Set in the kind of mall that's always been a home away from home for teens everywhere, “The American Mall” is the story of Ally, a hardworking young woman whose mother has owned a music shop that's been the soul of the mall ever since it opened when Ally was a kid. Ally's singer/songwriter dreams seem to come closer to fruition when she meets Joey, a musician who's moonlighting as a janitor at the mall in order to support his own rock star ambitions. While Joey understands her songs (and heart) like no one else, Ally's happiness and the fate of the music store are threatened when the mall owner's spoiled daughter Madison – who will stop at nothing to get what she wants – becomes involved.